eCommerce Photos: Why It Matters for Your Business
The Importance of Product Photos
According to a study by BigCommerce, 67% of consumers say that the quality of a product image is “very important” when making a purchase online. In fact, product photos are more important than product information, ratings, and even reviews.
The reason for this is simple: product photos help customers visualize what they are buying. Customers want to see the product from different angles, in different lighting, and in different settings. They want to see the product up close and in detail. If your product photos don’t provide this level of detail, your customers may assume the worst and choose to shop elsewhere.
Optimize Your E-commerce Photos
Now that you understand the importance of high-quality product photos, it’s time to optimize your e-commerce photos to ensure they are helping, not hurting, your sales.
Invest in Professional Photography
Investing in professional photography is worth every penny. A professional photographer has the equipment, lighting, and expertise to capture your products in the best possible way. They can ensure your photos are high-resolution, accurately colored, and visually appealing. If you can’t afford to hire a professional photographer, you can simply click photos from your regular camera or phone and send to pixeltracing for professional edits.
Show Your Products from Different Angles
One of the most important things to consider when taking product photos is to show your products from different angles. Customers want to see every detail of the product, from the front, back, sides, and even the inside. If you’re selling clothing, make sure you show the product on a model from different angles, so customers can see how it fits. Pixel Tracing can help you create Invisible Mannequin or Ghost Mannequin images of apparel products like blazer or jacket images.
Use White Backgrounds
Using a white background for your product photos is a tried and tested method for e-commerce businesses. A white background ensures that your products are the focus of the photo, and not distracted by other elements. It also makes it easier for customers to see the product details and colors accurately. Pixel Tracing professionals can erase your photos background and make It white so customers can only focus on your product.
Optimize Photo Size and File Formats
Finally, it’s important to optimize your photo size and file formats. Large photo files can slow down your website’s loading speed, which can lead to frustrated customers and lost sales. We can optimize your photos for web use, and make sure you’re using the correct file format (usually JPG or PNG).
If you are selling products online, like so many people today? How can you stand out?
- You need product image retouching because you run an e-commerce business, or you’re a professional photographer specialized in commercial product and fashion photography.
- Your product image should make a great first impression on your customers, so they are more likely to buy from you.
- It is very important that your photos look realistic because you want to build trust with your clients.
Our clients are eCommerce entrepreneurs or professional product and fashion photographers. Their main concern is for the images to look clean and natural, deadlines to be met every time, and communication with the editor to be regular and professional.